Italian extra virgin olive oil is universally recognized as one of the most beloved symbols of “Made in Italy,” cherished worldwide for its superior quality, nutritional properties, and unmistakable aroma. From the Tuscan hills to the olive groves of Apulia, the rich variety of cultivars found throughout the country gives EVO oil unique organoleptic profiles, capable of winning over even the most discerning palates. This product truly serves as an ambassador of Italy’s culinary tradition.

One of the key reasons behind the excellence of Italian EVO oil lies in the biodiversity within its production regions. Each area of Italy grows different olive varieties that yield oils with distinctive tastes and characteristics. The methods of production also play an essential role, particularly cold pressing, which preserves antioxidants, polyphenols, and all the beneficial properties of olives. Moreover, olive cultivation in Italy is not just a matter of technique but also tradition, handed down through generations and deeply rooted in the nation’s food and wine culture.

In recent years, the export of Italian extra virgin olive oil has shown positive growth, especially in markets such as the United States, Canada, Germany, and Japan. The rising global interest in the Mediterranean diet and the search for authentic products have made EVO Made in Italy a byword for quality and authenticity. The value of the “Made in Italy” brand proves decisive, bolstered by consortia and DOP/IGP certifications that guarantee geographical origin and a transparent production chain. This reputation for excellence increases the perceived value of Italian oil and strengthens its position in international distribution channels.

However, there are still notable challenges. Other producing countries—such as Spain, Greece, and Turkey—are entering the global market with competitive products, while climate change is affecting olive harvests and availability. To overcome these obstacles, many Italian companies are focusing on marketing strategies centered on storytelling, effectively conveying the heritage and uniqueness of their regions. Innovation, traceability, and promoting a sustainable supply chain are key factors in standing out from the competition and meeting the expectations of quality- and health-conscious consumers.

Promoting Italian EVO oil abroad also involves offering direct experiences such as tastings and show cooking, participating in major international food and wine fairs, and investing in digital channels, including direct e-commerce and B2B platforms. This approach allows producers to share the history and passion behind every bottle of oil, even thousands of miles away, while strengthening commercial relationships and opening up new opportunities for growth.

The export of Italian extra virgin olive oil is not merely an economic driver; it represents a cultural journey and an invitation to discover the profound connection between humanity and nature, art and tradition, past and innovation. Preserving this excellence means sharing with the world the true essence of “Made in Italy,” uniting flavor, authenticity, and a commitment to safeguarding our roots.