For industry professionals and enthusiasts, it’s a point of reference: we’re talking about Flos Olei, the only international guide entirely dedicated to extra virgin olive oil, curated by international expert Marco Oreggia together with journalist Laura Marinelli. The fifteenth edition has just been released, available in three bilingual versions (Italian-English, Italian-Spanish, Italian-Chinese), showcasing the 500 best companies selected from 56 countries, with the goal of highlighting the growing global olive oil heritage. (The guide is currently available online at www.flosolei.com).

Starting as a competition and publication, Flos Olei has over the years enriched itself with various elements: an iOS and Android app, a cosmetic line, the creation of numerous Flos Olei Points scattered around the globe, and a high-profile initiative: the FLOS OLEI TOUR, international events specifically designed with strong communication and business value.

“FLOS OLEI TOUR – explains Oreggia – is the natural evolution of our project: a group of excellence companies participating, with the support of our guide, in a series of events in Europe and around the world to showcase their high-quality production to operators in each chosen country and to find new promotional and commercial opportunities.”

For this new stop, the choice has fallen on Singapore, one of the top 3 most competitive economies in the world and a reference hub for Southeast Asia. MAGARAS, a Singaporean company with which Flos Olei has established a relationship, dealing not only with food product imports but also event organization, presents the ITALIAN FOOD & WINE WEEK, an entire week (January 20-26, 2024) dedicated to gastronomic excellence. The FLOS OLEI TOUR event in Singapore will take place within this exclusive format, open to high-quality Italian and international producers.

The event is scheduled for January 22 and 23, 2024, at the Suntec City shopping and convention center located at 1 Raffles Blvd. 039593 Singapore.

“The producers who will join us on this adventure – emphasizes Laura Marinelli – are entrepreneurs who share our philosophy based on excellence and who want to collaborate to present themselves effectively at such an important international event. Flos Olei, after all, is a guide that for fifteen years has connected producers, journalists, and international import-export professionals, united in continuous and shared dialogue, the foundation of the development of a sector of inestimable value for the regions and people involved.”